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Apple Made a Lovely Short Film About the Bonds of Family and Home in Rapidly Changing China

The Chinese New Year spot was shot entirely on an iPhone XS

apple-china-new-year-hed-page-2019 — A young man returns to the city after visiting his mother, who sent along a heavy, inconvenient bucket containing a connection to home.Apple

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Connections to home can often feel like an anchor, one that grounds you to your roots but also occasionally feels like a weight that’s a lot to carry when you’d rather wander free.

In its new ad for the Chinese New Year, Apple follows up the tremendous success of its “Three Minutes” short film from 2018 with “The Bucket,” a story of a young Chinese professional preparing to return home from a holiday visit with his mother.

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