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TBWA\Media Arts Lab, the agency dedicated to Apple’s advertising business, has made a rare change in its leadership ranks.
Geoff Edwards and Chuck Monn were recently promoted to executive creative directors in MAL’s Los Angeles headquarters. Both report to chief creative officer Brent Anderson, and their promotions mark the most significant change in the creative department since Anderson’s own promotion in October 2016.
Anderson succeeded Duncan Milner, who held the role since the agency’s inception and now works at purpose marketing division MAL\For Good.
Edwards will oversee creative for Apple Services including Apple TV+, Apple Music and Apple Pay while Monn leads the work promoting its client’s most valuable product, the iPhone.