Product Innovation

Geico's 'Scoop, There It Is' Just Became an Ice Cream Flavor

Only 325 pints are up for grab by fans of Tag Team's insurance ad

A hand holds a pint of Geico's Scoop, There It Is ice cream while people stand in the background — Geico

By David Griner

September 13, 2021

Few ads have ever earned the right to be described as “beloved.” But one that’s indisputably worthy of the title is Geico’s spot reimagining Tag Team’s classic hit as “Scoop, There It Is.”

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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