Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack

The duo shares how the brand's (Whoomp!) There It Is revival came to be


Few lyrics have proven more prophetic than “Tag Team, back again,” the line that launches listeners into 1993’s timeless track Whoomp! (There It Is).

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."