Geico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga

Now, just as it appears that the character is getting his due by being the subject of a Geico documentary, viewers will see that the modern Neanderthal plays second banana to the insurance brand’s lead spokescharacter, the Gecko.

From the looks of a new Caveman commercial and trailer, there’s a Gecko documentary in the works, showing how the little cockney lizard became an icon.