Geico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga

The Gecko gets a documentary while the Caveman is relegated to a bitter colleague

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth.

Now, just as it appears that the character is getting his due by being the subject of a Geico documentary, viewers will see that the modern Neanderthal plays second banana to the insurance brand’s lead spokescharacter, the Gecko.

From the looks of a new Caveman commercial and trailer, there’s a Gecko documentary in the works, showing how the little cockney lizard became an icon.

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