Geico Brings Back the Caveman to Set the Record Straight Ahead of the Super Bowl

The Caveman hadn’t thought about the brand for years but feels compelled to right a wrong

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Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio—only two have been in multiple spots and only one had its own sitcom.

Most people think of the Gecko when they think Geico, and the cheeky lizard certainly has earned his spot as a genuine advertising icon, but the Caveman rivals the gecko’s popularity.

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