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A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences—something marketers have been searching for since the tier debuted.
Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and the title character of animated film Leo together. Geico’s agency of record The Martin Agency piloted the campaign.
The campaign debuted Nov.
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