Geico's Gecko and Netflix's Leo Star in Streamer's First Co-Branded Ad Tier Campaign

The Martin Agency developed the custom 30-second spot

A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences—something marketers have been searching for since the tier debuted.

Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and the title character of animated film Leo together. Geico’s agency of record The Martin Agency piloted the campaign.

The campaign debuted Nov.

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