Former ‘Most Interesting Man’ Returns in Astral Tequila’s Tongue-in-Cheek Columbus Day Ad

Social campaign marks Erich & Kallman's first work for the brand

After retiring from his role as Dos Equis’ Most Interesting Man in the World last year, Jonathan Goldsmith turned to the hard stuff, appearing in a teaser ad for Davos Brands’ Astral Tequila in June.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in