It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Thanks to a very successful ad campaign, Jonathan Goldsmith is better known to most people as The Most Interesting Man in the World—or the guy in all those Dos Equis ads.
But on Super Bowl Sunday, Goldsmith appeared in another beer spot—this one for Stella Artois. He joined Sarah Jessica Parker, who reprised her Sex and the City character Carrie Bradshaw, and Jeff Bridges, who brought back his Big Lebowski character, The Dude, for the ad. In the spot, Goldsmith sees Bridges ordering a Stella, instead of his go-to White Russian, and says (with a Stella in hand himself), “Interesting choice.”