Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man

But the character will live on, through someone else

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After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final ad, which broke today, in which he makes a suitably grand exit.

The character, however, will live on—as the Heineken brand prepares to introduce a new Most Interesting Man later this year.

"From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character.

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