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Jonathan Goldsmith Hits the Harder Stuff in Booze Campaign That Looks a Lot Like Dos Equis

He doesn't always drink beer, after all

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Jonathan Goldsmith, the longtime Most Interesting Man in the World for Dos Equis, who retired from the role last year, is back in a new alcohol campaign. And this time he’s hitting the harder stuff.

Astral Tequila, part of the Davos Brands portfolio, released the teaser ad below on Wednesday morning, featuring Goldsmith having a bit of fun by referencing his old Dos Equis campaign—in a shot that’s composed much like those old Havas ads.