Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.
Jonathan Goldsmith, the longtime Most Interesting Man in the World for Dos Equis, who retired from the role last year, is back in a new alcohol campaign. And this time he’s hitting the harder stuff.
Astral Tequila, part of the Davos Brands portfolio, released the teaser ad below on Wednesday morning, featuring Goldsmith having a bit of fun by referencing his old Dos Equis campaign—in a shot that’s composed much like those old Havas ads.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in