Jonathan Goldsmith Hits the Harder Stuff in Booze Campaign That Looks a Lot Like Dos Equis

He doesn't always drink beer, after all

Jonathan Goldsmith, the longtime Most Interesting Man in the World for Dos Equis, who retired from the role last year, is back in a new alcohol campaign. And this time he’s hitting the harder stuff.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@nudd Tim Nudd is a former creative editor of Adweek.