Design Experts Weigh In on DDB's and Joan's New Visual Identities

Beauty remains firmly in the eye of the beholder

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DDB and Joan Creative (now just Joan) recently unveiled new visual identities for their 70th and third anniversaries, respectively.

DDB’s new logo pays homage to founders Ned Doyle, Mac Dane and Bill Bernbach, incorporating their names into the fresh visual which is essentially a revamped version of its very first one—two Ds, one yellow and one black, stacked on top of one another. Joan’s new identity, which coincides with the agency opening its new office at 44 Wall Street in late 2018, drops the “Creative” in its name and reimagines the lowercase, rounded typeface logo as an “impactful, edgier, uppercase word mark” with the “J” designed to represent Joan of Arc’s sword, CEO Lisa Clunie recently



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