Joan Creative Debuts a New Look, 3 Years After Its Launch

Including a redesigned logo and website

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Three years after co-founders CCO Jaime Robinson and CEO Lisa Clunie opened up shop, Joan Creative has rebranded.

“When we first launched, we didn’t take a ton of care in developing our identity in that we were still building what the company stood for and meant. Over the past three years that’s become a lot more clear,” Clunie told Adweek. “It was time to make sure everything related to that.”

The rebranding follows a series of recent changes for the independent New York agency, from personnel to real estate.

Joan moved into its new office at 44 Wall Street late last year, which Clunie called “a growing up” and “a sign of permanence.”

“The

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