For Its 70th Anniversary, DDB Is Going Back to Its Roots With Its New Visual Identity

The new logo is really a revamped version of its very first one


DDB has answered our burning question, confirming that, yes, it does have a new logo.

In an effort to get back to its roots, the Omnicom network unveiled its new visual identity this morning after releasing it internally at its global conference in Miami on Wednesday, with some executives—including DDB Worldwide CEO Wendy Clark—subsequently teasing it out across social media on Thursday.

The new logo is essentially a revamped version of its very first one—two Ds, one yellow and one black, stacked on top of one another with the agency’s full name, Doyle Dane Bernbach (after founders Ned Doyle, Mac Dane and Bill Bernbach), etched into the bottom D.

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