Conoco’s 47-Minute Lo-Fi Mix Will Make You Fall in Love With Audio All Over Again

Carmichael Lynch’s music and car sound mashup is a delight

Anime woman driving a car with her dog in the passenger seat
Conoco and Carmichael Lynch may have cracked the code, making something people will actually want to listen to. Conoco

We haven’t heard as much about it lately, but audio, especially ASMR, has had a moment over the past few years.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.