On International ASMR Day, Here's a Look at Some of the Best Ads That Have Given Us the Feels

From sizzling ribs to frying chicken, marketers are trying to soothe consumers

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International ASMR Day is very much a “thing.” Now in its seventh year, the goal for today’s “holiday” is to raise awareness of the relaxation method that relies on the various sounds and images that make humans feel all weird and tingly.

As ASMR continues to grow in popularity, an increasing number of brands continue to find ways to hop on the trend. Michelob Ultra’s Super Bowl ad with Zoe Kravitz may be one of the more extreme cases of ASMR, but the likes of KFC, Behr



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