ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls

Lynx gets up close and personal with three 'shavetorials'

Ah, the relaxing sounds of...a very personal shave. 72andSunny Amsterdam

“Remember, no two balls are the same.”

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.