Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“Remember, no two balls are the same.”
Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam’s surprisingly entertaining and even vaguely safe-for-work “Shavetorials” for Lynx Shower & Shave Foam.
Also on tap: scratching, brushing and razor blades caressing soapy skin. These sights and sounds permeate a trio of tongue-in-cheek instructional videos for the U.K. market on how men should shave their legs, chests and, yes, scrotums.
Each 4-minute YouTube spot—trimmed, as it were, to 10 seconds on Snapchat—seems to lampoon the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in