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The floating QR code that rocked the Super Bowl received the top prize at the Cannes Lions International Festival of Creativity Thursday, with Coinbase and Accenture Song grabbing the Grand Prix in the Direct category.
Grand Prix winners were also announced in the Media category, which garnered Sheba a second Grand Prix, and the brand new Creative B2B category, which was won by a vivid campaign from a paint company.
Top Honors: Grand Prix winner Direct