Cannes Lions

Coinbase's Floating QR Code Wins the Direct Grand Prix at Cannes Lions

The first Creative B2B Grand Prix was also handed out

A floating QR code on a black background
Coinbase ran an unusual ad this year.Accenture Interactive, Coinbase
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By Kyle O’Brien & Stephen Lepitak

 

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The floating QR code that rocked the Super Bowl received the top prize at the Cannes Lions International Festival of Creativity Thursday, with Coinbase and Accenture Song grabbing the Grand Prix in the Direct category.

Grand Prix winners were also announced in the Media category, which garnered Sheba a second Grand Prix, and the brand new Creative B2B category, which was won by a vivid campaign from a paint company.

Top Honors: Grand Prix winner Direct

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Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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