Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Purchasing a product isn’t just a transaction: it’s about having a voice, making a statement and exercising power. Buyers today consider their purchases to be an extension of their views, beliefs and lifestyles. Buying today is a political act. And more than ever, it’s an opportunity to make an impact.