Maria Garrido is chief insights officer at Havas Group and senior vice president, brand marketing at Vivendi.
Why Brands Need to Find Ways to Connect With Hispanic Consumers
By recognizing audience preferences, they’ll be able to forge a deeper relationship together.
Brand Activism Is Driving More Meaningful Connections
Companies with a purpose have a greater voice and more connectivity with buyers.
Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful
It needs to make a real impact on people’s lives.