Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

They are helping charitable organizations navigate this uncharted territory

a young black girl hugging a yellow lab
Best Friends Animal Society’s latest ad encourages more donations. Best Friends Animal Society

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard.

This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.