Adapting to Crisis

Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

They are helping charitable organizations navigate this uncharted territory

a young black girl hugging a yellow lab
Best Friends Animal Society’s latest ad encourages more donations.Best Friends Animal Society
By Minda Smiley

August 10, 2020

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard.

Click for more from this issue

This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Recommended videos
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}