How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
One of the more significant pieces of news to hit the agency community in the past several years was Accenture Interactive’s April 2019 acquisition of lauded independent shop Droga5. The purchase of Adweek’s Agency of the Decade spurred a significant amount of buzz (and opinions). It represented a seismic shift in the agency landscape, with Accenture signaling its intention to compete with the incumbents.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in