Ad of the Day

A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear

Essity's Bodyform introduces Intimiwear with spot from AMV BBDO

Essity and agency AMV BBDO present blood as art in their latest campaign.Essity
By Sara Spary

March 24, 2021

LONDON—Essity, the feminine care company that sells Bodyform in the U.K. and Libresse across Europe, has launched a new campaign to announce its first push into period underwear.

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Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission. 

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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