Ad of the Day

A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear

Essity's Bodyform introduces Intimiwear with spot from AMV BBDO

Essity and agency AMV BBDO present blood as art in their latest campaign. Essity

By Sara Spary

March 24, 2021

LONDON—Essity, the feminine care company that sells Bodyform in the U.K. and Libresse across Europe, has launched a new campaign to announce its first push into period underwear.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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