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LONDON—For decades, marketing around women’s periods and genitals has often been laughably unrealistic at best and destructively shame-inducing at its worst.
In 2017, Essity dramatically dumped out the blue liquid and other ridiculous tropes of tampon and pad advertising with the launch of #BloodNormal, a campaign nearly unprecedented in its ambition to rewrite an entire category of marketing aimed at 51% of the world’s population.
On Thursday, the company’s newest campaign—”Viva La Vulva,” created in 2018 to promote a new line of washes and wipes—was
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