LONDON—For decades, marketing around women’s periods and genitals has often been laughably unrealistic at best and destructively shame-inducing at its worst.
How One of Today’s Boldest Marketers Is Shattering Stigmas Inflicted on Women Worldwide
Essity, maker of Bodyform and Libresse, is rewriting the rules on how ads talk about periods, vulvas and more
'Viva La Vulva,' a visually delightful spot from agency AMV BBDO for Essity's feminine-hygiene brands, just won top honors at the D&AD festival.
Essity
