Facebook Bans Ad for Period Underwear Because It Shows Red Menstrual Blood

Feminine hygiene brand Modibodi was told the campaign violated the platform's advertising policy

Screenshot of Modibodi ad
The founder of Modibodi said it's 'disappointing Facebook doesn’t want to normalize the conversation around menstruation.' Modibodi/YouTube

UPDATE: Facebook has walked back its ban on a Modibodi ad featuring period blood. The ad was initially taken off the platform for violating Facebook’s advertising policies regarding “sensational content,” but the social network has since resumed the campaign “after further review and consultation.”

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.