Pantone’s Newest Color Is an Ode to Menstruation
The custom red shade was created for Swedish wellness brand Intimina
Back in December, when the world was still relatively “normal” and Covid-19 wasn’t even on the radar, the Pantone Institute of Color predicted that Classic Blue, described as a “timeless and enduring hue, elegant in its simplicity” would be omnipresent at the turn of the decade due to the “desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.”
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
