3 Unexpected Lessons From the ‘Dreams’ TikTok

Consider the unconventional with viral trends

tik tok
Nathan Apodaca is the unconventional brand ambassador for Ocean Spray, thanks to TikTok. TikTok/@420doggface208

On Sept. 25, Nathan Apodaca took a ride on his longboard, casually sipping a jug of Ocean Spray Cran-Raspberry juice and lip-syncing to Fleetwood Mac’s “Dreams.” The resulting video and mood it evoked took the internet by storm, garnering 28.7 million views on TikTok and inspiring copycat videos from everyday people and celebs. Naturally, Tom Hayes, CEO of Ocean Spray, and Fleetwood Mac drummer Mick Fleetwood got in on the fun as well.

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Justin Kline is co-founder of Markerly.