Justin Kline is co-founder of Markerly.
What Brands Should Know in the (Unlikely) Event of a TikTok Ban
It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.
What’s Ahead for Marketers and Influencers in 2018?
Opinion: Brands must keep a keen eye out for trends and be ready to shift their strategies.
Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment
Opinion: If one of your influencers shares a post supporting a controversial news item, how do you handle the immediate and generally harsh backlash that ensues?
How to Create Your Own White-Labeled Influencer Networks
Opinion: Bringing outsourced technology and services in-house is nothing new to brands and agencies that want to take control of their advertising and marketing efforts.