Justin Kline

What’s Ahead for Marketers and Influencers in 2018?

Opinion: Brands must keep a keen eye out for trends and be ready to shift their strategies.

Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment

Opinion: If one of your influencers shares a post supporting a controversial news item, how do you handle the immediate and generally harsh backlash that ensues?

How to Create Your Own White-Labeled Influencer Networks

Opinion: Bringing outsourced technology and services in-house is nothing new to brands and agencies that want to take control of their advertising and marketing efforts.