15 Creative-First Agencies We're Watching in 2022

From legacy shops like Ogilvy to rising players like Gut and We Are Rosie

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Each year, Adweek honors a handful of agencies with accolades, with this year’s honorees including The Martin Agency as U.S. Agency of the Year, TBWA as the Global Agency of the Year, Publicis Italy as International Agency of the Year and Mischief @ No Fixed Address as our Breakthrough Agency of the Year.

This year, Adweek’s Agencies and Creativity teams discussed which creative agencies we have our eyes on in 2022.

The why for these agencies vary—some are up-and-coming new shops poised to make a splash, while others are legacy shops that are positioned to potentially have a big 2022.

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