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After two years of a pandemic that has completely altered how business is done, disruption has become a constant in the advertising industry. TBWA\Worldwide saw that disruption as a chance to grow.
The global collective, a unit of Omnicom that proudly touts itself as a “disruption company,” feeds on a level of chaos that fuels some of the top creative work in the industry.
“There’s something about disruption as our method and in our culture that we seem to thrive in chaos,” says Luke Eid, chief innovation officer at TBWA\Worldwide, which saw double-digit growth in 2021, its biggest year ever.
Key wins: Philips, Discover, Moderna, Behr Paint Company, Virgin Atlantic (Lucky Generals), DirecTV, Lays, Amazon Prime Video (projects, Lucky Generals), Captain Morgan (Lucky Generals), P&G Media, DHL (180 Amsterdam), National Australia Bank
Losses: TD Bank (resigned to pursue larger and more creatively-aligned category opportunity), ANZ Bank (replaced with a bigger account, National Australia Bank,...