Editor’s Pick

TV Upfronts

AT&T-Discovery Announce Merger That Will Radically Reshape Media Landscape

By Jason Lynch

Challenger Brands

Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon

By Stephen Lepitak

Partner Expert

How Conversational Marketing Enhances User Experience and Drives Revenue

By IBM Watson Advertising

Programmatic

Condé Nast and Verizon Media Are Swapping Content for Ad Tech

By Andrew Blustein

Leadership & Talent

Ogilvy Names Liz Taylor as Global Chief Creative Officer

By Stephen Lepitak

The velocity of social change in 2020 was meteoric and consumers are demanding that companies keep pace.

BRANDSHARE FROM SURVEYMONKEY

Consumers Are Declaring Their Social Values Through Purchase Decisions—Are You Listening?

Latest News

A room listens to a product pitch

Advertising

This Creative Agency Wants Brands to Pitch to It Instead

By Stephen Lepitak

Food & Beverage

A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

By Leonardo Faierman

collage of convergent tv speakers

Premium Events

Watch Adweek’s Spring 2021 Convergent TV Summit

By Breana Mallamaci

Earnings Reports

Dentsu Organic Revenue Falls 2.4% in Q1 as Restructuring Plans Take Effect

By Stephen Lepitak

TV Upfronts

Discovery Jon Steinlauf WarnerMedia JP Colaco

TV Upfronts

How the WarnerMedia-Discovery Merger Will Affect This Year’s Upfront

TV Upfronts

AT&T-Discovery Announce Merger That Will Radically Reshape Media Landscape

Tubi founder and CEO Farhad Massoudi, Fox Corp. president of advertising sales Marianne Gambelli and Fox Entertainment CEO Charlie Collier

TV Upfronts

With Broadcast’s Breadth and Tubi’s Depth, Fox Goes All-In on Ad-Supported in Upfront

Chip and Joanna Gaines

TV Upfronts

Chip and Joanna Gaines’ Biggest Renovation Ever: Building Their Own Network

Social Media Week

tiktok cmo katie puris

Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich

Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Social Media Week

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Uber's Shivram Vaideeswaran

Social Media Week

Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran

Promoted Content

How to Overcome Versioning Hassles and Make Feedback Effortless

How Advertisers Can Get the Most Value From OTT Content

By Lynn Chealander, Director, Product Management, Xandr

3 New Behaviors of Media Consumers and What to Do About Them

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

Partner Experts

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

What Does the Next Wave of Retail Media Look Like?

Adweek Podcasts

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Asian Pacific American Heritage Month

By Nick Gardner

CMO Moves

Happy Money’s Sadira Furlow Shares Her Faith-fueled Leaps on the Path to CMO

By Heide Palermo

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Naming the Top 30 CMOs

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Adweek’s Creator Visionary Awards

By Nick Gardner

Magazine

Artificial Intelligence

Marketers Embrace AI for Content Creation and Creative Inspiration

By Patrick Kulp

Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris

Data Points

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

By Nicole Ortiz

Perspective

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

By Robert Klara

In case you missed it

Ad of the Day

As Pubs Reopen, Guinness’ Ad Brilliantly Highlights Everything That Made Fans Crave a Pint

By Stephen Lepitak

Life After Lockdown

Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

By Kathryn Lundstrom

Leadership & Talent

Following 2020 Leadership Shakeup, R/GA Says New Team Is Falling Into Place

By Erik Oster

Voice

We Need Mandatory Time Off as We Get Back to Work

By Elyssa Seidman

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Liz Taylor becomes Ogilvy global CCO

Leadership & Talent

Ogilvy Names Liz Taylor as Global Chief Creative Officer

By Stephen Lepitak

Extra Gum commercial lots of people kissing in a park

Life After Lockdown

Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising

By Shannon Miller

Wavemaker U.S. head of content Valeria Mares

Media Agencies

Wavemaker Names GroupM Veteran US Head of Content

a person lying on a beach among red and white beach umbrellas

Voice

We Need Mandatory Time Off as We Get Back to Work

By Elyssa Seidman

Brand Marketing

computer

Think About This

What to Know About Dfinity’s New Cryptocurrency, Internet Computer

By Shelly Palmer

In the new role, Handler will oversee Mack Weldon's marketing, creative and communications teams.

C-Suite

Exclusive: Mack Weldon Names Talia Handler as First-Ever CMO

By Richard Collings

Customers share Burger King conspiracy theories

Food & Beverage

Burger King UK Burns Conspiracy Theories Swirling Around Brand’s Flavors

By Stephen Lepitak

Rebrands

Calendly’s Brand Refresh Reminds Users How Easy Scheduling Their Next Meeting Can Be

By Emmy Liederman

Commerce

Emerging Tech

Sephora Invites You to Find Your Perfect Eyebrows in New AR Ad Campaign

Beer, Spirits & Cannabis

Diageo Opens a Data-Based ‘Collaboration Center’ to Keep Pace With a Changing Alcohol Industry

By Paul Hiebert

Data & Insights

62% of Consumers Say Their Drinking Habits Have Recently Changed

By Kathryn Lundstrom

Smartphones show images of clothed people's bodies mapped into triangular segments.

Social Commerce

Walmart Acquires Fitting Room Tech Zeekit

CONVERGENT TV

Discovery Jon Steinlauf WarnerMedia JP Colaco

TV Upfronts

How the WarnerMedia-Discovery Merger Will Affect This Year’s Upfront

TV Upfronts

AT&T-Discovery Announce Merger That Will Radically Reshape Media Landscape

man and woman looking at a giant screen full of exclamation marks

TV Upfronts

Buyers Share Their Top Priorities in a Permanently Changed Upfronts Season

By Mollie Cahillane

Tubi founder and CEO Farhad Massoudi, Fox Corp. president of advertising sales Marianne Gambelli and Fox Entertainment CEO Charlie Collier

TV Upfronts

With Broadcast’s Breadth and Tubi’s Depth, Fox Goes All-In on Ad-Supported in Upfront

Creativity

A room listens to a product pitch

Advertising

This Creative Agency Wants Brands to Pitch to It Instead

By Stephen Lepitak

Animation featuring famous footballers in a waiting room

Sports Marketing

BBC Euro 2020 Animated Promo Shows What Players Do While Waiting to Kick-Off

By Stephen Lepitak

Subway posters promoting reopening of London theatres

Life After Lockdown

London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

By Stephen Lepitak

An older woman and younger woman embracing and smiling

Diversity, Equity and Inclusion

‘Our Stories Are Your Stories’ Campaign Puts Inclusive AAPI Community Front and Center

By Samantha Nelson

Inside the Brand

CMO Moves

Happy Money’s Sadira Furlow Shares Her Faith-fueled Leaps on the Path to CMO

By Heide Palermo

Events

CMOs Are Thinking Differently About Keeping Top Talent Around in a Post-Covid World

By Patrick Kulp

Brand Purpose

How Brand Purpose Makes Personal Values Professional

Zoom screenshot of 3 speakers-1 man and 2 women.

Ecommerce

How CMOs from David’s Bridal and StockX Keep Post-Pandemic Innovation Alive

Media

Audio & Podcasting

Clubhouse Begins Bringing Its Android App Out of Beta

Voice

The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets

The volume of NFT transactions has fallen month-over-month for the first time in 2021.

Media

NFT Transaction Volume Dipped in April, Its First Downturn of 2021

By Mark Stenberg

Platforms

TikTok: How to Make a Green Screen Duet

By Brandy Shaul

Performance Marketing

Performance Marketing

How to Budget for Retail Media Advertising in 2021

By Elizabeth Marsten

Out of Home

With Cookies Off the Menu, Seamless Delivers Out-of-Home With First-Party Data

By David Kaplan

Performance Marketing

Outer Brings Drop Culture to the Furniture Space

By Kaleigh Moore

Automotive

Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories

Programmatic

Programmatic

Condé Nast and Verizon Media Are Swapping Content for Ad Tech

By Andrew Blustein

Briefly

Viant’s Q1 Revenues Top $40 Million

By Ronan Shields

Briefly

Video Spurs PubMatic’s Q1 Revenues to $43.6 Million

By Andrew Blustein

Platforms

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

By Stephen Lepitak

Social Marketing

Platforms

Pinterest Story Pins: How to Trim a Video

By Brandy Shaul

Platforms

Pinterest Story Pins: How to Add Another Clip to a Video

By Brandy Shaul

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Asian Pacific American Heritage Month

By Nick Gardner

Sports Marketing

WNBA Teams Up With Twitter on a Hoodie That’s More Than a Hoodie