Editor’s Pick Data & Insights After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal By Richard Collings Diversity, Equity and Inclusion Majority Launches With Commitment to Diversity—and an Assist from Shaquille O’Neal By Erik Oster Briefly Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023 By Mollie Cahillane Ad of the Day Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell By Sara Spary Briefly Joe Ortiz Joins Freeform as Content Marketing Head By Kelsey Sutton Latest News First Things First Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First By Jess Zafarris Emerging Tech Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat By Patrick Kulp Platforms ‘Be Human and Be Fallible’: Brands Test the Waters on Clubhouse By Scott Nover Life After Lockdown Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation By Robert Klara Challenger Brands Challenger Brands Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop By Kelsey Sutton Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Challenger Brands How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm By Kelsey Sutton Challenger Brands As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People By Lucinda Southern 2021 Outlook Publishing After Australia, US Publishers May Bargain With Tech Giants By Scott Nover 2021 Outlook NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021 By Richard Collings Publishing New Numbers Show Audio and Products Drive Publisher Subscription Growth By Lucinda Southern Voice How to Future-proof Against the Next Great Disruption in 2021 By Clint Tasset Adweek Podcasts Mentorship United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers By Ro Kalonaros Adweek Podcasts Adweek Podcast: The Rapid Intersection of Media and Commerce By Nick Gardner Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Adweek Podcasts Amazon’s Ukonwa Ojo on Culture, Creators and the Childlike Magic of Marketing By Heide Palermo Magazine Adweek Instagram In a Year of Uncertainty, These Brands Defined What It Means to Disrupt By Adweek Staff Magazine Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming By Jason Lynch Adweek Instagram Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition By T.L. Stanley Beer, Spirits & Cannabis Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising By Kathryn Lundstrom In case you missed it Magazine Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market By Kelsey Sutton Platforms Will Snapchat Spotlight Last Beyond Million-Dollar Payouts? By Scott Nover Content Marketing Will Brands Start Monetizing Their Social Media Content? By Lisa Lacy Diversity, Equity and Inclusion ‘My People are Dying in Silence—and I’m Here with a Megaphone’ By Eric Toda The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Diversity, Equity and Inclusion Majority Launches With Commitment to Diversity—and an Assist from Shaquille O’Neal By Erik Oster Creative This Site Is Dedicated to All Things Black Wellness By Minda Smiley Leadership & Talent Initiative Elevates Amy Armstrong to Be New Global Chief Executive By Erik Oster Leadership & Talent Horizon Media Vet Serena Duff Has Died By Erik Oster Brand Marketing Leadership & Talent Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO By Emilia David Branding Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection By Kaila Mathis First Things First Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First By Jess Zafarris Artificial Intelligence How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App By Patrick Kulp Commerce Retailing After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal By Richard Collings Retailing Inside Target’s $4 Billion Makeover By Lisa Lacy Earnings Reports Rebuilding Our Growth Momentum: What to Expect Across Industries in 2021 By Matthew Scott Goldstein Plant-Based Products Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns? By T.L. Stanley CONVERGENT TV TV Upfronts A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift By Jason Lynch TCA Press Tour Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023 By Mollie Cahillane Streaming & OTT Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman By Kelsey Sutton Programming & Performance Remotely Produced Golden Globes Plummet to 26-Year Ratings Low By Kelsey Sutton Creativity Ad of the Day Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell By Sara Spary Voice We Must Redefine—and Deepen Our Sense of—Culture By Marcus Collins Emerging Tech New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open By Patrick Kulp Packaging Design Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign By Sara Spary Inside the Brand Innovators Eric Toda on Rethinking the CMO Role as the Marketer’s Career Pinnacle By Julian Gamboa Mentorship United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers By Ro Kalonaros Women Trailblazers From the NFL to Esports, Johanna Faries Is Trailblazing a League of Her Own By Luz Corona Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Media Platforms Facebook Removes 5 More Networks in February for Coordinated Inauthentic Behavior By David Cohen Media Facebook Journalism Project Accelerator Publisher Participants Report Their Progress By David Cohen Politics Facebook Ends Its Political Advertising Ban 4 Months After the Election By Scott Nover Platforms Clubhouse: How to Find More People to Follow By Brandy Shaul Performance Marketing Sports Marketing Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head By Mitch Reames Performance Marketing Seeing Is Believing: Why Visual Search Works By Jessica Hawthorne-Castro Marketing Innovation QR Codes Are Key to Connecting With Customers in a Pandemic By Ian Zelaya Search Engine Optimization Why—and How—You Should Optimize Your Website for Bing By Phil Frost Programmatic Voice How to Rise to the Challenge of Cookie-less Advertising By Myles Younger Programmatic Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink By Andrew Blustein Ad Tech Vungle Buys GameRefinery as Post-IDFA Era Draws Closer By Ethan Wu Ad Tech AdColony Sells to Digital Turbine in an Estimated $400 Million Deal By Ronan Shields
