AdFreak

Why KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign

Mother launches a new fry recipe with a mea culpa

kfc-fries-hed-page-2018 — KFC is embracing the haters to launch its new fry recipe.Mother

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KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time, headlined simply “FCK.”

Now the brand has built an entire ad campaign around hatred for the french fries available at its U.K. locations, and the star of the marketing blitz is a tweet that was intended to roast the chain: