‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad for the Ages

Inside the U.K. brand's brilliant response to a stressful situation

CANNES, France—Few things in life feel better than a perfectly timed obscenity.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."