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For those in any doubt, women’s soccer can be a brutal sport, as ecommerce giant Amazon’s European campaign portrays through bumps, scrapes and post-match recovery.
In creative agency adam&eveDDB‘s first work for Amazon, “The Grit” celebrates the spirit of the women’s game with 30- and 60-second edits.
Directed by BAFTA-nominated director Molly Manning Walker, the ad is a montage of various methods players use to heal and protect their bodies, such as ice baths, finger tape and gum shields, while also showcasing all of the products they can order from Amazon in the process.
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