Skechers Made Another Dull Super Bowl Spot. Sales Have Never Been Better.

Are some creatives trying to be too clever?

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Skechers is returning to the Super Bowl. Similar to the footwear company’s other recent Super Bowl ads, this year’s commercial isn’t likely to win any accolades.

In the 30-second spot, set to air in the third quarter, longtime brand spokesperson Tony Romo reminds viewers there’s no letter “t” in Skechers. Then Mr. T bursts through a wall to refute Romo. He explains to the former NFL quarterback and CBS color commentator that he’s always wearing a pair of Skechers.

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