Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there’s a plot twist: Corona Cero 0.0% beer will be the breakout star.
The alcohol-free brew will be the official beer of the Summer Olympics in Paris, joining Coca-Cola, Toyota, Airbnb and others as the International Olympic Committee’s top-tier exclusive sponsors.
The partnership will give AB InBev the chance to reach the 4 billion people expected to tune into 2024 Olympic broadcasts around the world, as well as the 15.3
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