Super Bowl Commercials

Dove Returns to the Super Bowl With Body Positivity Spot to Help Keep Girls in Sports

The brand is back after 9 years in a campaign from Ogilvy

Dove body positivity — Dove returns to the Super Bowl after over a decade with a campaign to promote body confidence in girls.Dove

By Kyle O’Brien

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Dove has not been a Super Bowl advertiser for nine years. But now the brand is returning to the Big Game to promote body confidence in girls to keep them playing the sports they love. The 30-second Dove Super Bowl commercial will premiere during the first quarter on February 11.

After making its mark in 2006 with a Super Bowl ad surrounding the importance of boosting self-esteem in young girls, Dove will return with a similar focus promoting body positivity with new work from Ogilvy.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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