To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the condiment through an AR Snapchat Lens. The “X” symbol is typically used by brands in crossover promotions.
Beginning Nov. 18 at 2 p.m. ET, Hidden Valley Ranch fans will be able to point the Snapchat Lens at any “X” they see in the real-world to cause the Double Ranch bottle to appear in AR.
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