Brand collaborations can be fun and generate much attention for the companies involved, but they’re not always built to last. It’s hard, for example, to see ongoing demand for beer that tastes like French’s mustard or an ice cream version of Kraft’s macaroni and cheese.
However, this isn’t always the case.
Consider the new partnership between the Clorox Company’s Hidden Valley Ranch and the truffle-infused hot sauce brand Truff, which has experienced significant growth in recent years.
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