Whether delivered with a collective nod of approval or a head shake in disdain, “the friend test” has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z singles regularly discuss dating with their peers.
Now, thanks to a new Tinder feature, those peers can be more hands-on in their friends’ dating lives. Tinder Matchmaker allows friends and family to asynchronously access the dating app to recommend profiles for another user.
To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in