Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup.
For the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Berry and Boo Berry. Carmella Creeper, an undead DJ, is the first female character in the lineup. She’s featured on her caramel apple cereal as well as the Monster Mash Remix cereal box.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in