As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight’s live telecast, from the red carpet step-and-repeats and the venue’s cocktail bars to on-air vignettes and the star-studded finale.
The brand, flexing its musical bona fides, also plans to drop a new campaign during the program that time travels through five decades of hip hop, pairing current Houston hit-maker Don Toliver with OG legend DJ Premier.
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