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Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify.
The deal—which includes programmatic buys, in-app digital banners, native and connected TV ads—potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment.
Audio streaming services represent “a major opportunity for brands to reach large audiences in a targeted manner,” according to Cory Rothschild, Cresco Labs’ national retail president.
Spotify is particularly attractive given its 551 million users and 220 million subscribers.
“As
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