In 2021, Heineken’s tequila-flavored beer Desperados launched an app called “Rave to Save” that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic. Clubs may be reopened now, but for many people, the cost-of-living crisis has dampened summertime’s typical party spirit.
Desperados wants to inject more fun into the season with a new membership program that builds upon its previous pandemic efforts. The “Desperados Dance Club” app, created by digital production company Robot Kittens and Amsterdam agency We Are Pi, provides users with rewards–just as long as they keep dancing.
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