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Two weeks ago, transgender influencer Dylan Mulvaney announced a limited partnership with Bud Light. To commemorate March Madness and her “day 365 of womanhood,” Mulvaney encouraged consumers to celebrate the tournament with the beer brand while brandishing cans with her face on them.
The subsequent transphobic outroar on social media—which can be summarized by a clip of Kid Rock shooting a gun at a pack and declaring “f**k Bud Light and F**ck Anheuser-Busch—was an expression of the dangers a brand that has epitomized frat culture in the past faces when it tries to widen its demographic.
Mulvaney’s
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