Europe

Cats Revolt Against Back Market's Mission to Give More Lives to Electronic Devices

The campaign introduces the new brand signature 'Hello again'

Cats Revolt Against Back Markets Mission to Give More Lives to Electronic Devices — The cats stage a revolt against Back Market's attempts to give more life to electronic devices.Back Market

By Stephen Lepitak

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The cats are coming for us, as they stage a revolution against refurbished electronics marketplace Back Market’s mission to give second-hand devices more than one life.

Back Market, launched in 2014, serves customers across 16 countries across Europe and the U.S. and employs 650 people in offices in New York, Paris, Berlin, Bordeaux and Barcelona, repairing old electrical devices and selling them on. The company raised $510 million in January and is one of France’s highest valued unicorns at $5.7

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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