Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.
We all know refurbished smartphones and other hardware are cheaper options than buying the newest gadgets off the shelf, but many also assume those savings must come at a cost of quality.
In fact, 52% of French consumers are skeptical of the reliability and quality of refurbished equipment, according to Paris-based Back Market, a large online marketplace for used tech. That stat is obviously a problem for a company that wants to make refurbished tech a mainstream preference.
To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in