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In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030.
Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals.
At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon stood alongside major ad holding companies to announce they’d each chosen one of the goals to focus their efforts on.
But as the Intergovernmental Panel on Climate Change noted in its latest
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