A Sustainability Playbook on the Day the World’s Largest Iceberg was Born

The world’s top CSOs, CMOs, CBOs and Industry leaders share how their brands are tackling the United Nations' Sustainable Development Goals

One of the first initiatives of the recently formed Adweek Sustainability Council, co-chaired by myself and Marc Pritchard, chief brand officer of Procter & Gamble, was to help brands understand, embrace and integrate the United Nation’s (UN) 17 Sustainability Development Goals (SDGs) as part of their brand growth strategy, as opposed to treating sustainability as a cost center.